From the pinnacle of Veer Zara's teary romance, the transition to Pathaan and Jawan must have entailed a lot of resetting, rewiring, and recalibration in the mind. But SRK has done it. And done it well, notes Sandeep Goyal.
Global players are looking at acquisitions for a bigger share of the rapidly growing India pie.
'Known for his innovative styles and perfumes, Issey Miyake built a global fashion brand, which included designing Steve Jobs' famous black turtle neck jumpers.'
Neetu Yadav and Kirti Jangra teamed up to create an app that is possibly the platinum standard for apps targeted at Bharat.
'The airline business is very dynamic. If you are unable to keep up and lead, you end up last.' 'This is what has happened to Jet.'
Is winning a glamour contest, a beauty parade, a bigger achievement than getting to run one of the world's best known luxury brands or the IMF? asks Sandeep Goyal.
Gastronomic tourism is the act of travelling for a taste of the place, in order to get a sense of the place.
Every brand and company in India too will soon need a metaverse strategy, notes Sandeep Goyal.
India added three unicorns per month in 2021 to nearly double the overall number to about 85 at last count. And there are many gazelles and cheetahs in the pipeline. All gunning to be unicorns (and then decacorns) soon thereafter, notes Sandeep Goyal.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
The tough part about coaching is that you have to trouble the comfortable, and comfort the troubled, observes Sandeep Goyal.
SRK's persona and brand power has been built over nearly 30 years of public acclaim and love. Brands perhaps believe that his troubles are transitory and that as a human brand he has long legs capable of striding over controversies, explains ad guru Sandeep Goyal.
He is not seeing what perhaps everyone else around him is seeing: An over-commercialised player who is really an under-performing batsman, observes Sandeep Goyal.
The film didn't offer the unfettered entertainment which everyone sought -- it was out-and-out a docu-drama, not a masala movie, notes Sandeep Goyal.
Workers of tomorrow will have to figure out how to help themselves transition to different career pathways, predicts Sandeep Goyal.
During a sale, many store windows invite the shopper with impossible-to-miss visuals announcing '50% Discount'. Only upon entering does the shopper realises that the one rack which fulfils this promise sells items she'd never purchase.
What is the magic in the make-up of 007 that keeps us coming back again and again?asks Sandeep Goyal.
Will the beard continue to be in vogue once WFH wraps up? asks Sandeep Goyal.
Where Ms Chawla seems to have erred is that she has not been able to build the desired credibility required to champion the cause she took to court.
Engage, don't entice, advises advertising guru Sandeep Goyal.
Zohnerism drives our daily consumption of news and shaping our understanding of most issues, warns Sandeep Goyal.
Virat is at the top of the celebrity league today, far ahead of the Khans or any other superstar. He lends tremendous velocity and stature to the couple brand where Anushka is an equal partner, says Sandeep Goyal.
If you disagree with the notice, be ready to explain.
The Delhi high court will on Friday hear the bail pleas of former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla and suspended Railway Board Member Mahesh Kumar and two other accused in the Rs 10 crore cash-for-post railway bribery case.
If you have not yet filed an ITR for the 2022-2023 financial year, you can file a belated return.
Shahrukh Khan is one of India's most loved "human brands", and while the drug controversy may have paused his endorsement engagements, it has not dented the superstar's popularity among corporate, as per industry experts. Right after the controversy around his son's arrest in an alleged drug case broke out, many companies halted ads featuring King Khan. Many of them are now back on screens.
The superstar manages to retain the trust of consumers across age groups.
Former Railway Minister Pawan Kumar Bansal's nephew Vijay Singla and nine others, arrested in the Rs 10-crore cash-for-post railway bribery case, were on Tuesday put on trial by a special court on charges of conspiracy and corruption.
'What fascinated me always was Alyque's ability to think in the vernacular despite his South Bombay and genteel upbringing,' notes Sandeep Goyal. 'Lalitaji or Hamara Bajaj were obviously not birthed in the hallowed environs of the Bombay Gymkhana.'
A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. A successful cola brand in the eighties, especially in North India, Campa Cola thrived when Coke exited India in the late seventies. When the Atlanta-based major returned and PepsiCo set base in India, it went down fighting.
This season, the nature of the advertising game has changed dramatically with TV and digital rights going to different entities.
Full list of players released, retained and traded by all ten teams in the IPL.
Dhoni presently endorses a healthy 25 brands, and found himself in fifth place on the Forbes India Celebrity 100 list last year, with earnings worth almost Rs 136 crore. How much of that is set to change, given that Dhoni has chosen to call time on his international career?
According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS.
Five accused, including Railway Minister P K Bansal's nephew and suspended member (staff) in the railway board, were on Thursday remanded in judicial custody till May 20 by a Delhi court in connection with the Rs 10 crore railway bribery case.
Both teams will be looking to get out of the danger zone as eight teams remain in the play-off contention.
A Delhi court on Thursday extended till July 19 the judicial custody of suspended Railway Board Member Mahesh Kumar and Vijay Singla, nephew of former railway minister P K Bansal, besides five others in the Rs 10 crore cash-for-post railway bribery case.
Kohli is rated very high on being distinctive, stylish and prestigious.
Pepsi is betting on Dabangg 3's box office success.
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